Using social media pt. 2 – your addictions can equal free marketing

So as you may have guessed by now I am addicted to Instagram. I have noticed that my personal feed has started to contain a lot of my business products and interests; so I decided to create accounts for my businesses. I have long been a fan of using social media as free advertising. All of my businesses have received a Facebook page either by my creation or by my request. My Pages app gets a lot of use as I’m an administrator for my part time job, plus I have 2 business of my own. It’s so convenient to use from my iPhone or iPad, and it’s a great way to reach a larger audience.

My jam/juice company, We Be Jammin (We Be Jammin & Juicin on FB, webejamminbermuda on IG) has really started to take off just by word of mouth. A few flyers, some new customers, and some free samples later I have tripled my daily clients. Without spending any money on advertising.

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My Pilates studio has been open for several years, but with the economic downturn it has become more important to stay relevant and in people’s thoughts. With our FB account & now our IG account my hope is that clients will be inspired and will want to train at the studio more.

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I am using my addiction to social media to fuel my businesses. By creating a dialogue with clients via FB statuses and IG pics, I hope to both increase my client base & the loyalty of the clients I currently have.

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